Sofía Vergara’s Taste of Latin America frozen food line has officially hit Walmart shelves, and fans across the U.S. can’t get enough! Whether you’re a busy parent, a foodie craving bold flavors, or just a curious shopper wanting to try something new, TOMA (Taste of Latin America) is creating serious buzz—and it’s easy to see why.
Backed by her son Manolo Gonzalez Vergara and launched in 2024, this frozen food brand brings authentic Latin American flavors right to your freezer. Think mouthwatering empanadas, savory croquetas, and cheesy pandebono—all inspired by Sofía’s Colombian roots.
Taste of Latin America by Sofia Vergara Hits Walmart Shelves
| Feature | Details |
|---|---|
| Brand Name | TOMA (Taste of Latin America) |
| Founder | Sofía Vergara & Manolo Gonzalez Vergara |
| Launch Year | 2024 |
| Available At | Walmart stores nationwide |
| Popular Items | Chicken Empanadas (Salsa Verde), Beef Croquetas |
| Price Point | $6.86 per pack (approx. 8.8–9.2 oz) |
| Fan Feedback | Highly positive; products selling out quickly |
| Official Website | https://www.tomabytaste.com |
Sofía Vergara’s TOMA line is more than just a tasty treat—it’s a celebration of Latin American culture, flavor, and convenience. From bold chicken empanadas to crispy croquetas, this Walmart-exclusive launch is bringing real-deal Latin flair to freezers across the U.S.
Whether you’re a foodie, a busy parent, or just hungry for something new, TOMA delivers on taste, value, and authenticity. With a celebrity you can trust, recipes that deliver, and nationwide availability, this is one frozen food trend that’s here to stay.
What Makes TOMA So Special?
Let’s break it down like you’re talking to your neighbor over a backyard BBQ:
- Flavor First: These aren’t your average frozen snacks. TOMA empanadas are stuffed with tender pulled chicken and a zesty salsa verde that packs a punch. The beef croquetas? Crispy on the outside, savory and spiced just right on the inside.
- Cultural Roots: Inspired by Sofía’s Latin American heritage, every product reflects traditional flavors with a modern twist.
- Affordable & Accessible: At less than $7 per pack, these snacks are budget-friendly and found in Walmart’s frozen foods aisle.
“It’s like having abuelita’s cooking in your freezer—only faster,” one TikTok fan raved.
- Nostalgic Connection: Many consumers of Latin American heritage say these flavors remind them of home or family traditions.
- Celebrity Trust Factor: Sofía isn’t just a spokesperson—she’s deeply involved in the brand’s development, recipe testing, and promotion.
What’s in the Line-Up?
TOMA Chicken Empanadas (Salsa Verde)
- Quantity: 4 empanadas per pack
- Flavor Profile: Savory pulled chicken, salsa verde, slightly spicy
- Best Served: With a dollop of sour cream or guac
TOMA Beef Croquetas
- Quantity: 8 croquetas per pack
- Flavor Profile: Seasoned ground beef, onions, green olives
- Best Served: Air fried for extra crunch
Other Notables (Coming Soon)
- Pandebono (Colombian cheese bread)
- Aji salsa
- Cheese-filled arepas
- Yuca fries
- Coconut rice with beans
TOMA vs. Competitors
Wondering how TOMA stacks up against the frozen competition? Here’s a quick comparison:
| Brand | Unique Offering | Price (Avg) | Availability |
| TOMA | Authentic Latin recipes, family-backed | $6.86 | Walmart Only |
| Goya | Broad Latino food range, less snackable | $4.99–$9.99 | Multiple Stores |
| Trader Joe’s | International snacks, limited Latino fare | $5.49–$7.49 | Trader Joe’s |
TOMA stands out by offering snack-sized portions with cultural authenticity and a celebrity-backed identity. That’s a triple threat.
Why This Launch Matters (Especially for Foodies & Busy Families)
This isn’t just another celebrity-endorsed brand. Here’s why TOMA is the real deal:
- Culinary Credibility: Co-created by a mother-son duo who grew up immersed in Colombian cuisine.
- Mass Availability: Unlike many Latinx-focused foods that are regional or hard to find, TOMA is hitting Walmart stores nationwide.
- No Time? No Problem: These are made for families, students, or professionals who want authentic flavor without spending hours in the kitchen.
According to Statista, the U.S. frozen food market surpassed $57 billion in 2024. Convenience + cultural fusion? That’s a winning combo.
A Quick Guide: How to Cook TOMA Like a Pro
Whether you’re new to empanadas or a croqueta connoisseur, here’s how to enjoy TOMA foods:
Step 1: Unpack
Take the items straight from the freezer. No need to thaw.
Step 2: Heat Options
Oven: 375°F for 12-15 minutes
Air Fryer: 350°F for 8-10 minutes (best for crispiness!)
Microwave: Not recommended—you’ll lose that crunch!
Step 3: Serve
Pair with fresh salsa, guacamole, or a creamy dipping sauce. Perfect for lunch, game night, or entertaining.
Step 4: Repeat
Chances are, you’ll want to stock up again after the first try.
Where to Buy + Pro Tips
Currently, TOMA is exclusive to Walmart in the U.S. That means you won’t find these at Whole Foods, Target, or Kroger (yet).
- In-Store: Head to the frozen international or appetizers/snacks section.
- Online: Check availability via Walmart’s app or website. Set stock alerts!
- Sold Out? Many locations have had restocking issues due to demand. Consider asking your local store manager to flag the next shipment.
- Pro Tip: Some Walmart locations allow pre-ordering or curbside pickup. Take advantage to avoid missing out.
A Taste of Latin America — Home Cooked vs. Vergara’s Line
Let’s see how whipping up your own Latin American dishes compares to enjoying Sofia Vergara’s new line from Walmart!
| Feature | Home-Cooked Latin American Dish | Sofia Vergara’s “Taste of Latin America” Line at Walmart |
| Effort/Time | Can be time-consuming, requires multiple ingredients & steps. | Quick and convenient, ready to heat and serve. |
| Authenticity | Highly authentic, customizable to family recipes. | Aims for authentic flavors with expert development. |
| Ingredient Sourcing | Requires sourcing specific, sometimes hard-to-find, ingredients. | All ingredients pre-selected and conveniently packaged. |
| Cost | Varies based on ingredients; can be cost-effective in bulk. | Generally affordable, designed for everyday consumers. |
| Variety | Unlimited, depending on your culinary skills. | Curated selection of popular and beloved dishes. |
| Accessibility | Requires cooking knowledge and time. | Easy for anyone to enjoy, even beginners in the kitchen. |
SEO-Focused Breakdown: Why Fans Are Obsessed
Search Trends: “sofia vergara walmart food,” “TOMA empanadas review,” and “latin frozen food walmart” have seen Google search spikes of over 900% in the last 30 days.
TikTok Engagement: The hashtag #TOMAfoods has already garnered 2M+ views.
Celebrity Buzz: Sofia’s Instagram posts featuring TOMA receive over 250,000 likes on average. Her personal connection boosts consumer trust.
User Reviews:
- “Best frozen empanadas I’ve ever had!”
- “Tastes like home. 10/10.”
- “Walmart stepping up its game!”
FAQs
What does TOMA stand for?
TOMA is short for “Taste of Latin America,” the brand name for Sofía Vergara’s frozen food line.
Are the products gluten-free?
Some products may contain wheat. Always check the packaging for allergen info.
Can I buy TOMA outside the U.S.?
Currently, TOMA is available only in U.S.-based Walmart locations.
Who created TOMA?
Sofía Vergara and her son Manolo Gonzalez Vergara founded the brand in 2024.
Are these items good for kids?
Absolutely! Kids love the flavor and fun snack-size format.
Are there vegetarian options?
Yes! Cheese-filled arepas and pandebono are vegetarian-friendly and coming soon.
Is this a limited-time launch?
Nope—it’s part of a full retail rollout with plans to expand the line and reach.
